Data Intellect, a Belfast-based software consultancy with offices around the globe, approached Mammoth for a complete redesign of their website.
The goal was to attract new graduates for their graduate scheme and to attract experienced coders to new job openings while maintaining a professional appeal for their existing clients and clearly communicating their services to potential new clients.
The design stage of the project consisted of:
- A UX workshop
- Competitor analysis and analysis of their old website design
- Google Analytics research
- New sitemap
- Wireframes
- Visual designs for desktop and mobile for all pages
The workshop consisted of a group of 9 stakeholders from Data Intellect. The goals of the UX workshop were to:
1. Determine success criteria for the project
2. Discover which areas of the current website need to be created, improved and retired
3. Determine the primary, secondary and tertiary audiences of the website
4. Obtain information to optimise the navigation and user journey
1. The Starfish: This exercise allowed the group to express any feelings, facts, ideas or observations towards the new site. Anything that would be beneficial when it comes to designing the new site.
2. £100 test: This exercise determined how the group would hypothetically invest £100 into the new project splitting it between site features.
3. Who/What/Why: This exercise helped understand who is visiting the site, what they are doing on the site and why they are visiting.
4. User Personas: In this exercise we created fictitious identities that reflected the key user groups that we have previously identified in the who/what/why as visitors to the site
5. Card Sort: This exercise helped us discover how stakeholders understand and categorise information on the current site.
Sorting results helped us to group and label site information in a way that makes the most sense to the audience. From this exercise we were able to draft a new sitemap structure.
Four user groups were identified from the UX workshop and personas created for:
1. Potential Employee
2. Graduate
3. Existing Client
4. Potential Client
By keeping these user groups and their personas at the core of the design process, I was able to design in a way that catered directly to the unique needs and preferences of the target audience:
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The UX research stage highlighted that Data Intellect's graduate scheme was a central feature of the site.
To enhance the experience for prospective graduates, I implemented a personalised 'entry-level' dropdown on the careers search page and included images of individuals of a similar age within the job role page. This made the application process feel more welcoming and approachable for fresh graduates applying.
The website was specifically designed to also attract users with a coding background. Drawing from my own experience as a coder, I wanted to incorporate a fun, coding-related design element on the homepage that would catch the attention of potential young developer employees.
Inspired by the brand’s coded bracket theme, I envisioned an animation where opening and closing brackets would reveal new images showcasing the people at Data Intellect.
Simultaneously, punchy catchphrases like "Looking for a challenge" would appear on-screen.
I felt this dynamic feature would resonate with coders and make them think, "This is a cool place to work, I want to see their job openings".
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